Authorpreneurs 3 Tips Monetize Social Media Engagement by Lá Tanyha Boyd


What is Social Media Engagement?

Definition: Social media engagement measures the public shares, likes and comments for an online business’ social media efforts. … But return on investment for social media marketing efforts is difficult, and engagement is a blanket metric that doesn’t describe how many users end up purchasing. -Big Commerce

Measuring engagement-

According to Big Commerce-The three most popular social media sites today are FacebookInstagram and Twitter. Each platform has its own mechanisms for users to express appreciation for individual posts and posters, which are measured differently across each platform:

Twitter: Re-tweets and followers

Facebook: Shares, likes and followers

Instagram: Likes and followers

While shares and likes tell you about the popularity of a given post, follows indicate a higher level of investment, meaning users want to see more of your content on a regular basis. Follows are therefore a type of conversion, similar to getting a visitor to sign up for an e-mail list.

Posts can be shared for many reasons, however, not all of them good. Social media engagement is only as positive as the reputation it generates: going viral over a poorly thought-out tweet can cause a tsunami of bad publicity that proves to be unshakeable.

Monetize Author Social Engagement

1) Schedule social media: Decide when and what you will share on your social media platforms . Optimize your profile on Twitter, Facebook, Google+, LinkedIn, Goodreads and Pinterest. Select the most effective time for reaching the most people with Buffer, Sprout Social, Plan Planner.

2) Get a professional and distinctive author photo: Use this image across all your social media profiles, on your site, at the end of your book (along with your author bio) and on your print materials.

3) Tell your author brand story: Write an author biography that succinctly defines your reason for being; keep it to two or three short but memorable paragraphs that will resonate with your readers. Show some personality (Author Swag) and give your readers a reason to connect. For more information insights on how to Monetize Social Media Engagement and Rock Your Book Audio is now available  


grow your brand today! (6)

If you’re in the NY area join us for The Biz Branding Books Workshop Sat. April 14th 2-6pm #BizBrandingBooksWorkshop
This workshop is for Authorpreneurs, Entrepreneurs, Small business owners, Coachpreneurs and Aspiring authors. Use your passion. Take your knowledge, package it and sell it. People are willing to pay for what you already know.
Secure Your Spot Today> Transform your ideas and words into a tangible form of a Book -Elevate your business through self-publishing Register Today>




Are you ready to Turn-Up your Social Media Engagement? Jump start your Marketing Plan OR Brand like a RockStar? If you had answered, YES! Let me introduce myself- I’m your – Global Marketing, Branding Coach LáTanyha Boyd, helping emerging businesses, ministries, authors and national bestsellers to create and Rock their brand/message on a global scale that will attract profits.

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About Rock Your Book Academy Blog!...With Là Tanyha Boyd

Rock Your Book Academy Blog! - The Power of The Pen Empowering Author's to Fulfill Purpose-Brand Globally and Maximize Profits hosted by Là Tanyha Boyd an Award Winning Branding, Marketing Book Coach and Founder/CEO of Rock Your Book Academy, LLC. She is a 4x’s International Bestselling Author and host of the International Talk-Radio Show, Jump Start Your Day on I Worship 96FM. Ms. Boyd, has over 20 years of outstanding expertise in Strategic Online and Social Media Marketing, Leadership, Branding and Self-Publishing. As the Chief Executive Officer of Rock Your Book Academy she has initiated creative marketing, branding and communication solutions for non-profit organizations, small businesses, start-ups, ministries, indie/self-publish authors and corporations. Lá Tanyha was recognized as one of the 2017 recipients New York State Senator Leroy Comrie Celebration of Women Author’s Honoree. Rock Your Book Academy Virtual Tours is one of the top existing Virtual Book Tours businesses off and online. Là Tanyha is serving emerging authors and national bestsellers to tell their story, create and Rock their brand messaging using their book on a global scale that will maximize their exposure and grow their business while building relationships.
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